Special Notice / Hearing: None__
Vote Required: Majority
To: Honorable Board of Supervisors
From: Louise F. Rogers, Chief, San Mateo County Health
Jei Africa, Director, Behavioral Health, and Recovery Services
Subject: Amendment to the Agreement with The Social Changery, LLC for a Youth Mental Health and Substance Use Education Media Campaign
RECOMMENDATION:
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Adopt a resolution authorizing an amendment to the agreement with The Social Changery, LLC for a youth mental health and substance use youth education media campaign, increasing the amount by $300,000 to an amount not to exceed $1,929,124, with no change to the agreement term.
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BACKGROUND:
In 2021, The Social Changery, LLC (Social Changery) was selected through a Request for Information/Quotes process to develop youth-oriented messaging, develop education materials, and conduct a media/marketing campaign in Alameda, San Francisco, and San Mateo counties to educate youth about the facts regarding cannabis use. The campaign began as the County's Cannabis Decoded Initiative. In June 2021, Behavioral Health, and Recovery Services (BHRS) entered into an agreement with Social Changery for the term of July 1, 2021, through June 30, 2022, for a maximum amount not to exceed $180,000.
In July 2022, this Board approved an amendment to the agreement to add COVID-19 Education Campaign (Crushing the Curve) public health campaign services, increasing the maximum amount by $869,597 to an amount not to exceed $1,049,597 and extending the agreement by one year through June 30, 2023.
In December 2022, this Board approved an amendment to the agreement to increase the maximum amount by $579,527 to an amount not to exceed $1,629,124, with no change to the term. The amendment was needed to integrate media and social media strategies into the implementation of the Coronavirus Response and Relief Supplemental Appropriations Act (CRRSAA) and the American Rescue Plan Act (ARPA) funding.
DISCU...
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