Special Notice / Hearing: None__
Vote Required: Majority
To: Honorable Board of Supervisors
From: Louise F. Rogers, Chief, San Mateo County Health
Lisa Mancini, Interim Director, Behavioral Health, and Recovery Services
Subject: Amendment to the Agreement with The Social Changery, LLC for a Youth Marijuana Education Campaign, Alcohol and Other Drug Prevention Services Media Advocacy, and COVID-19 Youth Education
RECOMMENDATION:
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Adopt a resolution authorizing an amendment to the agreement with The Social Changery, LLC for a youth marijuana education campaign, alcohol and other drug prevention services media advocacy, and COVID-19 youth education, increasing the amount by $579,527 to an amount not to exceed $1,629,124 with no change to the agreement term.
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BACKGROUND:
In 2021, The Social Changery, LLC (Social Changery) was selected via a Request for Information/Quote process to develop youth-oriented messaging, develop education materials, and conduct a media/marketing campaign in Alameda, San Francisco, and San Mateo counties to educate youth about the facts on cannabis use. The campaign is part of the County's Cannabis Decoded Initiative. Behavioral Health and Recovery Services (BHRS) entered into an agreement with Social Changery for the term of July 1, 2021 through June 30, 2022, for a maximum amount of $180,000.
On July 12, 2022, this Board approved an amendment to add COVID-19 Education Campaign (Crushing the Curve) public health campaign services, increasing the maximum amount by $869,597, to an amount not to exceed $1,049,597, and extending the agreement by one year through June 30, 2023.
DISCUSSION:
Through this amendment, Social Changery will begin the merging integration of the Cannabis Decoded and Crushing the Curve social media campaigns in order to meet the evolving needs of youth in San Mateo County. The integrated campaign will continue to develop and place educational messages on out-of-home ads (i.e., bil...
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