Special Notice / Hearing: None__
Vote Required: Majority
To: Honorable Board of Supervisors
From: Louise F. Rogers, Chief, San Mateo County Health
Scott Gilman, Director, Behavioral Health and Recovery Services
Subject: Amendment to the Agreement with The Social Changery, LLC for a Youth COVID-19 and Marijuana Education Campaign; and Media/Social Media Training and Technical Assistance
RECOMMENDATION:
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Adopt a resolution authorizing an amendment to the agreement with The Social Changery, LLC for a youth marijuana education campaign, alcohol and other drug prevention services media advocacy, and COVID-19 youth education, extending the term of the agreement through June 30, 2023, and increasing the amount by $869,597 to an amount not to exceed $1,049,597.
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BACKGROUND:
On June 17, 2021, the Director of Behavioral Health and Recovery Services, by way of designee, executed an agreement with The Social Changery, LLC (Social Changery) to develop youth-oriented messaging, develop education materials, and conduct a media/marketing campaign in Alameda, San Francisco, and San Mateo counties to inform youth about the impacts of COVID-19 and how they can keep themselves safe. A website was developed with resources about COVID-19, opportunities for youth to engage in healthy activities, remaining focused on academic pursuits, volunteering their time, pursuing hobbies, and connecting with their peers in a healthy and safe manner.
DISCUSSION:
Social Changery will continue to conduct a public education campaign, educating the community about the health impacts of marijuana and tobacco use and how to stay safe and healthy during the COVID-19 pandemic, focusing specifically on the impacts to youth and young adults up to 25 years old.
Through this amendment, Social Changery will continue to develop and place cannabis education messages on out-of-home ads (e.g., billboards, theaters, murals, etc.); place tobacco prevention ads on bus she...
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