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File #: 22-476    Version: 1 Name:
Type: Resolution Status: Passed
File created: 5/31/2022 Departments: COUNTY EXECUTIVE
On agenda: 6/28/2022 Final action: 6/28/2022
Title: Adopt a resolution authorizing an agreement with Storefront Political Media to provide media outreach and communications services for the County of San Mateo for the period of July 1, 2022 through July 1, 2025 for an amount not to exceed $398,000.
Attachments: 1. 20220628_r_Storefront Political Media Agreement.pdf, 2. 20220628_a_Storefront Political Media Contract.pdf
Special Notice / Hearing: None
__ Vote Required: Majority

To: Honorable Board of Supervisors
From: Michael P. Callagy, County Manager
Justin W. Mates, Deputy County Manager
Subject: Agreement with Storefront Political Media to Provide Media Outreach and Communications Services
RECOMMENDATION:
title
Adopt a resolution authorizing an agreement with Storefront Political Media to provide media outreach and communications services for the County of San Mateo for the period of July 1, 2022 through July 1, 2025 for an amount not to exceed $398,000.

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BACKGROUND:
The County of San Mateo, Office of Community Affairs (OCA) is a division of the County Executive's Office, serving as a liaison between County departments and the community to facilitate information sharing, feedback, and provide immigrant services to residents. OCA oversees some of the County's special projects like the Census 2020, the Middlefield Road Improvement Project, Immigrant Services, public art and beautification projects, and rezoning within the community.
On April 29, 2022, OCA issued a Request for Quotations for qualified Contractor(s) to assist in the development and implementation of media outreach and communications support for the County and its programs and outreach campaigns, with an intentional focus on reaching culturally and linguistically diverse communities. OCA intends for the services provided to increase the reach of County communications, announce important program and project milestones, share important information and resources, and showcase local successes.
OCA selected the proposal of Storefront Political Media to develop and implement effective media outreach and communication efforts in multiple languages, using an action-oriented approach to target ads and messaging by geography and zip code to the most affected and vulnerable communities in the County.
Under this Agreement, Storefront Political Media would provide media outreach and com...

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