Special Notice / Hearing: None__
Vote Required: Majority
To: Honorable Board of Supervisors
From: Michael P. Callagy, County Manager
Subject: Team of the Month for November 2020
RECOMMENDATION:
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Honor the San Mateo County Census Team as the Team of the Month for November 2020 and authorize the President of the Board to sign the commendation.
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BACKGROUND:
The Team of the Month program was established in September 2018 to recognize and honor County teams who consistently demonstrate an outstanding level of performance.
Our Team of the Month for November 2020 is from the Office of Community Affairs in the County Manager's Office. Team members include: Emma Gonzalez, Megan Gosch, Melissa Vergara and Marilu Bedolla-Jaimes.
DISCUSSION:
For two years, the Census Team worked tirelessly coordinating outreach efforts across all parts of our County to ensure that as many San Mateo County residents as possible were counted in the 2020 Census. Under the leadership of Emma Gonzalez, the Census Team members did everything and anything needed for the Census effort, from door-to-door canvassing, to tabling at community events, to generating countless Census infographics, posters, flyers, online ads, and social media messages. In a rapidly changing environment, information was updated daily, and they needed to make sure all residents, especially those in hard to reach communities, had accurate and up-to-date information.
To ensure consistent messaging got through to all residents, the team produced messages in a variety of languages including English, Spanish, Tagalog, Chinese or other languages deemed appropriate. Leveraging existing communications channels used by partners, the Census Team developed a system where tailored messaging (ie. Video, audio, print, media and social media) was provided on a weekly basis. The Weekly Communications calendar provided trusted messengers with Census key messaging, infographics and imagery in multiple la...
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