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File #: 20-602    Version: 1 Name:
Type: Resolution Status: Passed
File created: 7/9/2020 Departments: GOVERNING BOARD
On agenda: 8/4/2020 Final action: 8/4/2020
Title: Adopt a resolution authorizing an agreement with S. Groner Associates, Inc. to provide social and digital marketing, media buy services, and communications subject matter expertise guidance to Environmental Health Services for its Pollution Prevention Program for the term of August 4, 2020 through August 3, 2023 and for a total obligation not to exceed $999,000.
Attachments: 1. 20200804_att_RFP matrix, 2. 20200804_r_socialmarketing, 3. 20200804_a_socialmarketing
Special Notice / Hearing: None__
Vote Required: Majority

To: Honorable Board of Supervisors
From: Louise F. Rogers, Chief, San Mateo County Health
Heather Forshey, Director, Environmental Health Services

Subject: Agreement with S. Groner Associates, Inc. for Social and Digital Marketing, Media Buy Services, and Communications Subject Matter Expertise Guidance

RECOMMENDATION:
title
Adopt a resolution authorizing an agreement with S. Groner Associates, Inc. to provide social and digital marketing, media buy services, and communications subject matter expertise guidance to Environmental Health Services for its Pollution Prevention Program for the term of August 4, 2020 through August 3, 2023 and for a total obligation not to exceed $999,000.

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BACKGROUND:
The Pollution Prevention Program (PPP) protects the environment and public health through voluntary outreach promoting sustainable behavior change to residents and businesses on programs and efforts that include but are not limited to Household Hazardous Waste Outreach, Used Motor Oil and Filter Recycling, the Healthy Nail Salon Program, Food Safety Outreach, Coastal Cleanup Day, and Safe Medicine Disposal. It is essential to have the necessary collaboration, subject matter expertise, and staffing support for the Program to operate effectively, and generate the awareness and sustainable behavior change needed to keep the community safe and healthy.

On January 13, 2020, San Mateo County Health Environmental Health Services Division (EHS) issued a Request for Proposals for social and digital marketing, media buy services, and communications subject matter expertise guidance for its PPP to effectively conduct outreach and education on the environmental and public health programs they are charged with managing. Eight proposals were received, and EHS selected the proposal submitted by S. Groner Associates, Inc. (SGA) because the SGA proposal demonstrated the firm could meet the needs of...

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