Special Notice / Hearing: None__
Vote Required: Majority
To: Honorable Board of Supervisors
From: Louise F. Rogers, Chief, San Mateo County Health
Scott Gilman, Director, Behavioral Health and Recovery Services
Subject: Amendment to the Agreement with The Social Changery, LLC for a Youth Marijuana Education Campaign and Alcohol and Tobacco Prevention Services
RECOMMENDATION:
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Adopt a resolution authorizing an amendment to the agreement with The Social Changery, LLC for a youth marijuana education campaign, alcohol and tobacco prevention services, and COVID-19 youth education, extending the term of the agreement through June 30, 2021 and increasing the amount by $446,960 to an amount not to exceed $546,960.
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BACKGROUND:
On April 21, 2020, the Chief of San Mateo County Health approved an agreement with The Social Changery, LLC (Social Changery) to develop youth-oriented messaging; develop education materials; and conduct a media/marketing campaign in Alameda, San Francisco, and San Mateo counties to inform youth about the impacts of COVID-19 and how they can keep themselves safe. A website was developed with resources about COVID-19 as well as opportunities for youth to engage in healthy activities, remain focused on academic pursuits, volunteer their time, pursue hobbies, and connect with their peers in a healthy and safe manner. The term of the agreement is April 6, 2020 through June 30, 2020, in an amount not to exceed $100,000.
DISCUSSION:
Social Changery will continue to conduct a public education campaign, educating the community about the health impacts of marijuana and tobacco use and how to stay safe and healthy during the COVID-19 pandemic, while focusing specifically on the impacts to youth and young adults up to 25 years old.
Through this amendment, Social Changery will develop and place cannabis education messages on out-of-home ads (e.g. billboards, theaters, murals, etc.), place tobacco prevention ads on bu...
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