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File #: 20-063    Version: 1 Name:
Type: Resolution Status: Passed
File created: 1/29/2020 Departments: COUNTY MANAGER
On agenda: 2/25/2020 Final action: 2/25/2020
Title: Adopt a resolution authorizing an amendment to the agreement with Storefront Political Media to provide Census 2020 Media support for the term of February 25, 2020 through August 31, 2020, to revise the scope of services and to increase the maximum amount payable by $300,000, to an amount not to exceed $600,000.
Attachments: 1. 20200225_r_Storefront_Amendment .pdf, 2. 20200225_a_Storefront_Amendment.PDF
Special Notice / Hearing: None__
Vote Required: Majority

To: Honorable Board of Supervisors
From: Michael P. Callagy, County Manager
Subject: Amendment to Agreement with Storefront Political Media for Census 2020 Media Support

RECOMMENDATION:
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Adopt a resolution authorizing an amendment to the agreement with Storefront Political Media to provide Census 2020 Media support for the term of February 25, 2020 through August 31, 2020, to revise the scope of services and to increase the maximum amount payable by $300,000, to an amount not to exceed $600,000.

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BACKGROUND:
Every 10 years, the federal government is required to count all people residing in the United States through a national census. The United States Census Bureau has designated April 1, 2020 as National Census Day, the official start date of the 2020 census response period.

Ensuring a complete count of San Mateo County residents is essential for many reasons and the Board of Supervisors has indicated that it is a priority. In addressing this priority of ensuring a complete and accurate count for Census 2020, San Mateo County has entered into several contracts with community partners and service providers to develop and pursue Census-related outreach, particularly among typically hard to count groups.

DISCUSSION:
On January 14, 2020, pursuant to Resolution No. 077181, the Board of Supervisors approved an agreement with Storefront Political Media, for the term of January 14, 2020 through August 1, 2020, for an amount not to exceed $300,000. The scope of services for this agreement includes working with the County to provide communication materials and strategic campaign guidance for Census 2020 outreach efforts. A significant portion of the amount payable for this agreement is to be used for media buys.

Working in consultation with the Contractor and stakeholders, the County's Office of Community Affairs has determined that additional media buys are appropriate in o...

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