Special Notice / Hearing: None__
Vote Required: Majority
To: Honorable Board of Supervisors
From: Louise F. Rogers, Chief, San Mateo County Health
Scott Gilman, Director, Behavioral Health and Recovery Services
Subject: Amendment to the Agreement with The Social Changery, LLC for Youth Marijuana Education and Secondhand Smoke Media Campaign Services
RECOMMENDATION:
title
Adopt a resolution authorizing an amendment to the agreement with The Social Changery, LLC for youth marijuana education and secondhand smoke media campaign services, extending the term of the agreement through November 30, 2019, and increasing the amount by $713,000, to an amount not to exceed $1,013,000.
body
BACKGROUND:
On January 1, 2018, through the passage of Proposition 64, recreational cannabis (marijuana) became legal. The California Department of Public Health (CDPH) created a wide-scale media education campaign informing the community of the health impacts of marijuana usage, as well as defining who can legally use marijuana and where it can/cannot be used. CDPH's website was launched on October 1, 2017; however, it did not include content/products that would effectively reach youth with a marijuana-prevention message. In January 2018, your Board expedited a San Mateo County-specific campaign to ensure that youth and youth ally organizations have the tools necessary to educate and reach youth about the health impacts of marijuana.
On January 12, 2018, Behavioral Health and Recovery Services (BHRS) released a Request for Quotes for Youth Marijuana Education Campaign services and received responses from The Social Changery, LLC (Social Changery) and Rescue: The Behavior Change Agency. The responses were reviewed by a panel and Social Changery was selected to provide services.
On February 27, 2018, your Board approved an agreement with Social Changery to provide youth marijuana education campaign services for the term February 27, 2018 through June 30, 2019...
Click here for full text