Special Notice / Hearing: None__
Vote Required: Majority
To: Honorable Board of Supervisors
From: Louise F. Rogers, Chief, Health
Stephen Kaplan, Interim Director, Behavioral Health and Recovery Services
Subject: Amendment to the Agreement with The Social Changery, LLC for Youth Marijuana Education Campaign Services
RECOMMENDATION:
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Adopt a resolution authorizing an amendment to the agreement with The Social Changery, LLC for youth marijuana education services, increasing the amount by $100,000 to $300,000, with no change to the term of the agreement.
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BACKGROUND:
On January 1, 2018, through the passage of Proposition 64, recreational cannabis (marijuana) became legal. The California Department of Public Health (CDPH) created a wide-scale media education campaign to inform the community of the health impacts of marijuana usage, as well as define who can legally use marijuana and where it can/cannot be used. CDPH's website was launched on October 1, 2017; however, the website did not include content/products that would effectively reach youth with a marijuana-prevention message. On January 2018, your Board launched a San Mateo County-specific campaign to ensure that youth and youth ally organizations have the tools necessary to educate and reach youth about the health impacts of marijuana.
On January 12, 2018, Behavioral Health & Recovery Services (BHRS) released a Request for Quotes for Youth Marijuana Education Campaign services and received responses from The Social Changery, LLC (Social Changery) and Rescue: The Behavior Change Agency. The responses were reviewed by a panel and Social Changery was selected to provide the services.
DISCUSSION:
Social Changery will continue to conduct a public education campaign, educating the community about the health impacts of marijuana use, focusing specifically on the impacts to youth and young adults up to 25 years old. Through this amendment, Social Changery will develop and place...
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