Special Notice / Hearing: None__
Vote Required: Majority
To: Honorable Board of Supervisors
From: Louise F. Rogers, Chief, Health System
David Young, Director, Behavioral Health and Recovery Services
Subject: Agreement with The Social Changery for a Youth Marijuana Education Campaign
RECOMMENDATION:
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Adopt a resolution authorizing an agreement with The Social Changery, LLC for youth marijuana education campaign services for the term of February 27, 2018 through June 30, 2019, in an amount not to exceed $200,000.
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BACKGROUND:
On January 1, 2018, through the passage of Proposition 64, recreational cannabis (marijuana) became legal. Marijuana remains classified as a Schedule I drug under the federal Controlled Substances Act and there are continued concerns regarding the health impacts of marijuana usage, especially for youth. The California Department of Public Health (CDPH) created a wide-scale media education campaign to inform the community of the health impacts of marijuana usage, as well as define who can legally use marijuana and where it can/cannot be used. CDPH's website was launched on October 1, 2017; however, it did not include content/products that would effectively reach youth with a marijuana-prevention message. The State has indicated that a youth focused campaign will be available sometime in the summer of 2018. It was the decision of your Board that a San Mateo County-specific campaign be expedited to ensure that youth and youth ally organizations will have the tools to educate and reach youth about the health impacts of marijuana as soon as possible.
On January 12, 2018, Behavioral Health & Recovery Services (BHRS) released a Request for Quotes for Youth Marijuana Education Campaign services and received responses from The Social Changery, LLC (Social Changery) and Rescue: The Behavior Change Agency. The responses were reviewed by a panel and Social Changery was selected to provide the services.
DISCU...
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