Special Notice / Hearing: None__
Vote Required: Majority
To: Honorable Board of Supervisors
From: Michael P. Callagy, County Executive
Subject: Use of District-Discretionary Measure K Funds - Supervisorial District 3
RECOMMENDATION:
title
Measure K: Adopt a resolution authorizing a one-time grant of district-discretionary Measure K funds, not to exceed $25,000, to the Half Moon Bay Coastside Chamber of Commerce for the Downtown Half Moon Bay signage and way-finding project, and authorizing the County Executive, or designee, to execute the grant agreement.
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BACKGROUND:
Measure K is the half-cent general sales tax initially approved by San Mateo County voters in November 2012 and extended in November 2016 for a total of thirty years.
The Board of Supervisors (Board) held study sessions on Measure K expenditures and approved funds for the fiscal year (FY) 2025-26 budget cycle, divided equally among the five supervisorial districts, for one-time district-discretionary needs and projects. District 3 has submitted a request to use their district-discretionary Measure K funds as shown below and described in the Project Summary section of this memorandum:
|
District/Project |
Amount |
|
District 3 (Supervisor Ray Mueller) - Half Moon Bay Coastside Chamber of Commerce for the Downtown Half Moon Bay signage and way-finding project |
$25,000 |
This item is consistent with the criteria for district-discretionary Measure K funds approved by the Board in December 2018. District 3 indicates that this organization is either a public agency operating within the County or a nonprofit organization registered and in good standing with the California Attorney General. District 3 indicates that the sponsoring Board member, member’s family, and member’s supervisorial staff do not serve as an officer, director, or play a policy role for the grantee organization.
PROJECT SUMMARY:
This is a request to authorize a grant to the Half Moon Bay Coastside Chamber of Commerce, and resulting grant agreement, in an amount not to exceed $25,000, to provide for the Half Moon Bay signage and way-finding project located along Highway 92. The County Executive’s Office will administer and manage the proposed agreement.
District 3 indicates that this organization has not previously received Measure K district-discretionary funding.
The Half Moon Bay Coastside Chamber of Commerce is a community-focused nonprofit dedicated to supporting the Coastside business community, which provides sustainable prosperity for the entire community. Their mission is to advocate, inform and support the Coastside business community through leadership and the power of collaboration and inclusion.
The grantee organization will use the Measure K grant as follows:
• Half Moon Bay Coastside Chamber of Commerce will apply grant funds towards the Downtown Half Moon Bay signage and way-finding project and fortify the existing Highway 92 sign structure to ensure long-term safety and durability
• Relocate the local nonprofit identification circles to the Half Moon Bay South Main Gateway (with the City of Half Moon Bay’s permission), preserving their visibility while allowing the Highway 92 structure to better serve way-finding purposes.
• Design and install a new, highly visible sign directing travelers to Main Street and the Downtown shopping district.
This project will improve visibility, navigation, and awareness of the historic Main Street shopping district. Improved signage will encourage travelers to exit the highway, explore Downtown Half Moon Bay, and support local small businesses.
District 3 has informed the grantee organization that this grant is one-time only, and that the grantee organization will need to find other sources of funding going forward.
The project or services funded by this district-discretionary grant will be implemented or provided beginning in February 2026 and is estimated to be completed by January 31, 2027.
The following community organizations are involved in this project: Half Moon Bay Beautification Committee, the Half Moon Bay Downtown Association, and the City of Half Moon Bay.
Total Measure K Request: Not to Exceed $25,000
The release of funds will be contingent on the execution of an agreement providing for the County’s confirmation of the expenditure of funds for the purposes stated herein. The County will disburse the funds to the following organization for the purposes described above:
Half Moon Bay Coastside Chamber of Commerce
Attn: Krystlyn Giedt, CEO
508 Main St.
Half Moon Bay, CA 94019
ceo@coastsidechamber.com <mailto:cameronsinn@comcast.net>
(650) 479-6551
PERFORMANCE MEASURES:
|
Description |
Target |
|
Complete assessment and fortification of existing Highway 92 sign structure |
100% Complete |
|
Complete installation of a new sign directing travelers to Main Street and downtown shopping district. |
100% Complete |
The County Attorney’s Office has reviewed and approved the agreement and resolution as to form.
COMMUNITY IMPACT: This project serves as a vital investment in the economic resilience and vibrant future of Downtown Half Moon Bay. By modernizing navigation infrastructure, it bridges the gap between passing travelers on Highway 92 and the unique, historic charm of the Main Street shopping district. Making Downtown Half Moon Bay easier to find and navigate directly supports the financial wellbeing of local business which in turn boosts communities by creating jobs and reinvesting revenue locally.
FISCAL IMPACT:
There are sufficient Measure K funds for this specific FY 2025-26 Measure K request. These funds are budgeted in the Non-Departmental Services FY 2025-26 Adopted Budget.